Kenya: South Africa's Surge a Threat to Local Tourism
The Kenya Tourism Board faces a daunting task in marketing the country as one of the best tourism destinations in the world mainly because of stiff competition from other African countries and inadequate budgets.
KTB gets only Sh1.4 billion annually for its operations. Compare this to countries like South Africa which are investing more than Sh10 billion in tourism annually.
The just concluded annual INDABA Tourism Trade Show in Durban, South Africa, provided yet another opportunity for KTB to clearly define emerging trends, competition and challenges which must be tackled head on for Kenya's tourism to thrive. INDABA is the largest tourist trade show on the African continent and it's organized by the South African Tourism annually in Durban. Most of the exhibitors are from African countries although a high number of players in the sector from European countries including Britain the United States and Germany also attended this year's show.
All the East African states and those from South African Development Corporation (SADAC) participated in the event. Tanzania, Uganda, Rwanda, Mozambique, Zambia, Zimbabwe, DRC, Angola, Nigeria, Botswana were among the African countries with a large presence at the show.
South Africa is now Kenya's greatest threat in tourism but other countries in the east African region like Tanzania and Rwanda are staging a fight for the tourism market in the region. Tanzania in particular has recorded impressive number of tourists visiting the country, just more 4 million visitors annually.
It emerged during the INDABA show that South Africa and Kenya are targeting the same markets to increase their tourist numbers. South Africa is eyeing to increase the number of visitors from other African countries including Nigeria, Angola, Kenya, Uganda, Tanzania, and Democratic Republic of Congo, among other areas are were too seeking to market Kenya as a tourist destination within the same African countries.
Boosted by the success in hosting the World Cup, sound infrastructure and a wide range of wildlife, South Africa is currently receiving more than 8.5 million visits annually. Kenya gets 1.4 millions every year, according to last year's figures."Our main constraint now is money. When you look at what South Africa is investing in this sector and you will realize we have a lot to do", says KTB director of marketing Jennifer Opondo.
Opondo and her KTB team put up a spirited campaign for Kenya at INDABA 2011 and despites challenges, Kenya's stands attracted great interests from tour firms, investors and hoteliers among other exhibitors at the event.
Western Australia Tourism - News
“Tourism WA is disappointed that this significant opportunity for Australian golf is being jeopardised by golf politics and tour rivalries,” Van Ooran said. “We do not believe that the PGA's commitment to OneAsia should prevent it supporting the
citizens of 36 countries, almost all of them in central and western Europe, can visit the United States for 90 days without a visa. Others with no-visa pacts include long-standing US allies such as South Korea, Japan, Singapore and Australia.
The premier has identified Bunbury as the second city of Western Australia and we hope that will be confirmed in this budget. Economic and community infrastructure and services are the urgent needs. Royalties for Regions has been great for regional and
She cited the unique Western Kenya Tourism Circuit which she said is home to diverse cultures and the world's best athletes. Opondo teamed up with deputy high commissioner to South Africa Hellen Gichuhi and KTB's regional marketing manager in Charge of
Science (AIMS) and the University of Western Australia. The analysis quantified the economic benefits of the shark-diving industry to the Pacific island nation and found that these animals can contribute far more as a tourism resource than fishing.
Tourism Western Australia's CEO appointment | News | Breaking ...
Ms. Buckland has been acting in the role since January last year. Ms. Lamont said Ms. Buckland had done an outstanding job as the Acting CEO, overseeing a significant agency restructure, while at the same time implementing a range of new initiatives that had advanced tourism in WA.
“She developed our new brand, “Experience Extraordinary Western Australia,” which showcases the unique experiences WA has to offer, which can’t be found anywhere else in Australia or the world,” she said.
“Stephanie also brought the new brand to life with the very successful ‘Extraordinary Taxi Ride’ campaign, which reached a global audience of 90 million people and generated a $13 to $1 return on investment.”
In addition, Ms. Buckland negotiated a significant three-year cooperative marketing agreement with Jetstar, which is linked to a 60 percent increase in passenger capacity into Perth from Sydney, Melbourne, Brisbane, and the Gold Coast.
“Stephanie is well qualified for this role and brings a high level of commercial acumen to the agency,” Ms. Lamont said.
Prior to joining Bankwest, she worked for Pfizer Consumer Healthcare for 12 years, both in the USA and Australia.“We are very lucky to have her,” Ms. Lamont said.
“Stephanie is well regarded by our stakeholders in the tourism industry and has adopted a consultative approach to policy development.”
Ms. Buckland has an undergraduate degree in marketing from the Pennsylvania State University and a Masters in Business Administration from the University of Virginia.
Perth CHOGM accommodation bill at $5m 
PIWA(Perth Institute Western Australia)☆호주 전문대학교☆:
Western Australia에서 처음으로 공인된 Hotel&Tourism management 전문교... Western Australia Tourism - Bookshelf
Australian national bibliography
Tourist trade — Western Australia. [.Western Australian Tourism Commission II Tit ... Western Australian Tourism Commission II. Tit to Western Australia. ...Western Australian year book
To address the many issues raised in the paper, a joint venture between the Western Australian Tourism Commission and the Department of Conservation and ...Global wine tourism, research, management and marketing
Proceedings of the International Wine Tourism Conference, Margaret River, Western Australia, May 2004, Vineyard Publishers, Perth, Australia. ...Advertising in tourism and leisure
One example of a complete approach to this sub-branding exercise is that of Western Australia where tourism is a AUS$2.1 billion industry. ...Tourism management in Southern Africa
Case study: Branding Western Australia Brand WA was launched in 1996 to define ... Australia's successful tourism industry used Paul Hogan of the hit film ...Day-to-day Posts Directory
Welcome to Western Australia - Tourism Western Australia
Contains information on holiday destinations, events, and industry opportunities.
Tourism Western Australia - Tourism Western Australia
Tourism Western Australia (Tourism WA) ... Tourism WA is the State Government agency responsible for promoting Western Australia as an extraordinary holiday destination. ...
Holiday In Western Australia - Tourism Australia
Western Australia is famous for long days of sunshine and diverse landscapes and climates. ... Tourism Australia wishes to advise people of Aboriginal and Torres ...
Western Australia Vacations, Tourism and Western Australia ...
Western Australia Vacations: With 18,000 reviews of Western Australia, Australia travel resources, TripAdvisor is the source for Western Australia information.
Copyright - Tourism Western Australia
<DIV>Copyright of Western Australian Tourism Commission materials resides with the Western Australian Tourism Commission, trading as Tourism WA.</DIV>